नज़ारे

Nazaare is a 2024 single by Pune-based electronic-pop artist Ritviz (Ritviz Srivastava), written, composed, and produced entirely by him as part of a brand collaboration with Vim, Hindustan Unilever's dishwashing-liquid brand. Released on 6 September 2024, its official music video follows Ritviz working through creative block by finding rhythm in the everyday task of washing dishes, with neighbours joining in as the scene builds into a full dance celebration. The campaign was amplified by 200+ influencers, including Amyra Dastur, Nidhhi Agerwal, and Karan Singh Grover, and distributed across Spotify, Apple Music, JioSaavn, YouTube Music, and Vim's own social channels alongside the official Ritviz release.

Ritviz — who trained in Dhrupad, a Hindustani classical vocal style, under Uday Bhawalkar as a child before becoming known for a sound he calls 'Hindustani dance music,' fusing classical training with EDM and pop — builds Nazaare around an upbeat, synth-driven, beat-forward register designed for a brand campaign's core job: instant catchiness. Written, composed, and produced entirely by him, the track keeps its arrangement lean — programmed beats, synthesizer, and electronic percussion — leaving room for the vocal hook to carry the song across a two-minute-plus runtime built for repeat, shareable plays.

The verified opening lines — 'ghar ghar ki jo baatein, tujhe hum sunaaye, kaise ye nazaare, sabke liye bazaar hai' ('the talk of every household, let us tell you, how these sights have become a spectacle for everyone') — use 'nazaare' (sights/views) and 'bazaar' (marketplace, used metaphorically for public spectacle) to frame something ordinary becoming a shared, watched moment, in keeping with a lyric built for a campaign about turning a private chore into a communal celebration rather than for narrative depth.

Nazaare was created for a 2024 advertising campaign by Vim, Hindustan Unilever's dishwashing-liquid brand, pairing the FMCG brand with an established independent artist rather than licensing an existing hit. Ashwini Rao, HUL's Head of Home and Hygiene, said Ritviz had 'come in to elevate the experience even more by creating this tune that quite literally turns dishwashing into a dance party,' while Ritviz called the collaboration 'a truly unique and exciting experience,' noting the challenge of 'creating music inspired by everyday tasks like dishwashing.' The campaign's official video, released 6 September 2024, was amplified by more than 200 influencers, including actors Amyra Dastur, Nidhhi Agerwal, and Karan Singh Grover.

Nazaare's official video has crossed 26 million YouTube views. Within Ritviz's own catalogue — which includes far bigger streaming hits like 'Udd Gaye' (127 million+ Spotify streams) — it sits as a mid-tier, campaign-specific release rather than a chart hit, but it stands as a notable example of a 2020s Indian FMCG brand commissioning an original artist-led song and video, rather than licensing an existing track, for a mass advertising campaign.