नखरे नखरे

Nakhrey Nakhrey (नखरे नखरे) is a 2022 non-film Hindi single by Armaan Malik, released on 18 May 2022 as the debut release from his own independent label, Always Music Global. Written by Shayra Apoorva and composed by Abhijeet Srivastava, the song is a playful, pop-electronic-funk party number that Malik himself described as a self-discovery moment — a deliberate departure from his more familiar romantic-ballad image into a bolder, flirtatious avatar. The accompanying music video, directed by Ruel Dausan Varindani, features actress Shalini Pandey opposite Malik in a bright, dance-driven visual treatment built for the reels-and-shorts era of music promotion.

Abhijeet Srivastava's production blends pop, electronic synth textures and funk grooves — a sonic departure from the string-and-piano-led romantic ballads more typically associated with Armaan Malik. The track's roughly two-and-a-half-minute runtime and repetitive, chant-like 'nakhrey nakhrey' hook are built for maximum recall and short-form virality rather than the layered arrangement of a film song, reflecting the independent-single production approach Malik adopted with his own label.

Shayra Apoorva's lyrics take the light, teasing tone of a lover calling out his partner's 'nakhrey' (coy affectations) and 'gurur' (pride), asking her to explain her airs — a register of playful confrontation rather than earnest longing, using everyday conversational Hindi-Urdu vocabulary suited to the song's flirtatious, upbeat mood.

Nakhrey Nakhrey carries no film plot — it is a standalone non-film single marking the launch of Armaan Malik's own independent label, Always Music Global. The music video, featuring actress Shalini Pandey, was built purely as a visual companion to the single rather than tied to any theatrical release, part of a broader trend of Indian playback singers launching self-owned labels to release independent pop content directly to streaming and video platforms.

As Always Music Global's launch single, Nakhrey Nakhrey holds a notable place in Armaan Malik's career as a marker of his shift toward independent artistry and a bolder public image, distinct from his extensive film playback catalogue. The official music video drew millions of views on YouTube, and Malik spoke publicly about the song representing a personal and artistic self-discovery rather than positioning it as a chart-driven hit.