ऐसी की तैसी

Aisi Ki Taisi (ऐसी की तैसी) is the lead single and title anthem of Jahaan Chaar Yaar (2022), Kamal Pandey's female buddy comedy-drama starring Swara Bhaskar, Meher Vij, Shikha Talsania and Pooja Chopra. Composed by Sanjeev Chaturvedi with Ajay, and written and sung with brash energy by Mika Singh alongside Punjabi singer Deedar Kaur, the track was released by Times Music on 11 September 2022, five days ahead of the film's theatrical debut. Picturized on the four lead actresses as they break away from their conventional middle-class married lives for a rule-defying Goa vacation, the song functions as the film's musical mission statement — its lyrics literally translate to a devil-may-care dismissal ('to hell with it all') of social propriety. The official Times Music video has drawn nearly 6 million YouTube views, making it by far the most-viewed track from the film's soundtrack and the song most identified with the project in press coverage.

Sanjeev Chaturvedi, working with co-composer Ajay, built Aisi Ki Taisi as a high-tempo, percussion-driven party track designed to showcase Mika Singh's trademark brash, high-energy vocal delivery — the same rough-edged party-anthem register he has built a career on since tracks like Bas Ek King and Subah Hone Na De. Deedar Kaur's Punjabi-inflected female vocal answers Mika's lines, giving the arrangement a call-and-response, item-song structure even though it plays as a group friendship anthem rather than a conventional romantic number. The production leans on club-ready beats over the string or classical instrumentation more typical of the composer's other work in the same soundtrack.

Sanjeev Chaturvedi's own lyrics use the colloquial Hindi-Urdu idiom 'aisi ki taisi' — a dismissive, almost defiant phrase roughly meaning 'to hell with it' — as the song's rallying cry, paired with imagery of shedding restrictions ('pabandiyan tod ke') and embracing a wandering, carefree spirit ('aawargi'). The vocabulary sits comfortably in the register of Punjabi pop-influenced Hindi party lyrics, prioritising attitude and rhythm over poetic complexity, in keeping with its function as a rousing, singable anthem rather than a reflective ballad.

Jahaan Chaar Yaar, directed and written by Kamal Pandey and produced by Vinod Bachchan, follows four middle-class married women — Shivangi (Swara Bhaskar), Mansi (Meher Vij), Neha (Shikha Talsania) and Sakina (Pooja Chopra) — who break away from their routine domestic lives for a liberating trip to Goa, only for the vacation to spiral into an unexpected criminal investigation. Released theatrically on 16 September 2022 through Pen Marudhar, the film received largely negative reviews and underperformed at the box office despite its cast's efforts. Aisi Ki Taisi, released as the film's lead promotional single five days before release, was picturized directly on the four leads and designed to sell the film's central premise of reclaiming freedom — making it the soundtrack's most film-aligned and widely promoted track.

With close to 6 million views on its official Times Music video, Aisi Ki Taisi is the clear breakout track from a soundtrack that otherwise received little mainstream attention, vastly outperforming the film's other original songs (Baja Baja, and its own remixed sibling Aisi Ki Taisi (Revisited)) in reach. Its popularity owes largely to Mika Singh's established pull as a party-song vocalist rather than the film's own theatrical performance, which was commercially modest; the song has since become a minor staple on Hindi party and 'attitude' playlists independent of the film it came from.